These Techniques Should Be Included In Your Marketing Strategy

Are you thinking about ways to improve your marketing strategy?

These Techniques Should Be Included In Your Marketing Strategy
Photo by Hanliang / Unsplash
When you buy through links on our site, we may earn a small commission at no additional cost to you. As an Amazon Affiliate I earn from qualifying purchases. I only recommend products and services that I think will help you on your Mompreneur journey and all opinions expressed here are our own. You can read my full disclaimer here.
decorative divider

This is important because if your marketing becomes stagnant, then it’s likely that you will be surpassed by a key competitor. That’s the last thing that you want and it’s easy to avoid this type of scenario. Here are some of the key techniques that should be part of an evolving marketing strategy.

CTAs

First, you should think about using CTAs or calls to action. CTAs can take a wide variety of forms. For instance, it could be a pop up that appears on your website. Now, you might have heard that customers hate popups. This is absolutely true. However, it’s worth noting that they look more favorably on this tactic if you are providing real value to your target audience. For instance, you might want to think about using it to offer them locked content, helpful advice, or exclusive deals. This is also a great way to build up your email marketing list. 

SmartStack Hive

Choose The Plan For You & Your Business

Your go-to productivity hive for mastering the tech, systems, and automations that keep your business buzzing without overwhelm. In SmartStack Hive, we stack the smartest tools, workflows, and strategies so you can work less, flow more, and scale confidently.

✨ Buzz into SmartStack Hive today — stack smart, soar higher!

Become a Member

SEM 

SEM refers to search engine marketing. Through a SEM strategy, you pay to ensure that your business is promoted in the SERPs. That makes a lot of sense because 97% of marketers are going to start their journey with a search engine. However, there is some debate in terms of what is more important – PPC or SEO. Generally speaking, the majority of traffic stems from organic marketing campaigns. However, PPC still has a place as part of your standard marketing strategy. You just need to make sure that you are running it in a way that is both cost effective and beneficial in the long term.

Social Media 

Finally, social media is always going to be a key piece of the puzzle when putting together your online marketing strategy. This is true regardless of whether you are running a B2B or B2C model. One thing to consider here is which social media networks should be part of your strategy. If you have a limited budget, you need to focus on the networks that are most relevant. For instance, you might want to think about spending more energy on your Instagram strategy if your services or products are aesthetically focused. In contrast, a B2B business could benefit from positioning themselves as a thought leader on a network like LinkedIn. 

We hope this helps you see there are various techniques which should be part of your marketing strategy that could absolutely provide the benefits that you are looking for in the long term.

Further Reading, Tools, and Resources

Mastering the Art of Choosing Affiliate Products for Passive Income
Choosing good products is the first step to becoming an effective affiliate marketer. A good product makes it much easier to be successful. Find a popular niche and good products. Before you know it, you’ll be making a killing in the world of affiliate marketing.
These Techniques Should Be Included In Your Marketing Strategy
Are you thinking about ways to improve your marketing strategy?
How to Get More Sales From Amazon
Selling on Amazon is an excellent investment for small businesses to make more sales.
How to Make Money While You Sleep
There are a few income streams people use to keep the bank balance looking healthy. Passive income is one of those. Being able to make money while you sleep, is possible.
Bringing Your Business Some Much Needed Brand Awareness
Brand awareness shapes your future. Your reputation decides the clients you attract, and visibility fuels your leads. Let’s dive into top strategies to grow the awareness that keeps clients coming.

Offers

Super Simple SEO
Master the Art of Search Engine Optimization and Drive Organic Traffic to Your Website Super Simple SEO is a comprehensive online course designed specifically for busy Mompreneurs like you. It breaks down the intricacies of SEO into easy-to-understand modules, giving you the knowledge and tools necessary to skyrocket y
SEO Strategy Toolbox
Collection of three products for the price of one. Nail your SEO Strategy with resources to take you step by step. Whether you are learn best by reading or checklists or videos this toolbox will have you all set! Winning SEO Game Checklist Speed Optimization Checklist SEO Strategy eBook Core Web Vitals Workshop These
SEO Strategy eBook
Create a workable SEO strategy with defined goals and a way to track and improve the results you are getting over time. These files are: Print Ready - 8.5x11″ Your files will be available to download once payment is confirmed. Print at home, use digitally, or have it printed at a print shop. Print as many copies a
Boost Website Traffic Checklist
Your site is up but does anybody even know it exists? This checklist has tested methods for getting people to your site and engaging with your content. This checklist helps you be prepared at every step of the process. Learn how to drive traffic to your site and grow fast. WHAT YOU’LL RECEIVE... Instant access to a 11
Speed Optimization Checklist
Nobody likes a slow site! Check these things and make sure your site is as fast as can be! This checklist helps you be prepared at every step of the process. Learn how to keep up with things that can slow down your site. These files are: Print Ready - 8.5x11″ Your files will be available to download once payment is co
SEO Optimization Checklist
Proven strategies for getting more search traffic Proven strategies for getting more search traffic to your site. Step-by-step checklist to help your SEO journey. These files are: Print Ready - 8.5x11″ Your files will be available to download once payment is confirmed. Print at home, use digitally, or have it printed