2021 Year In Review

This year, 2021, was for sure not a repeat of 2020, the most chaotic, and scary year we have experienced in recent human history, but the pandemic did not just disappear. Techie Mamma grew in its authority in 2021, and I am overall pleased with the results.

2021 Year In Review
Photo by Valentin Balan / Unsplash

When you buy through links on our site, we may earn a small commission at no additional cost to you. As an Amazon Affiliate I earn from qualifying purchases. I only recommend products and services that I think will help you on your Mompreneur journey and all opinions expressed here are our own. You can read my full disclaimer here.

First published January 3, 2022 at https://techiemamma.com/2021-year-review/

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Doing an annual review is one of the most important things, I believe, you can do as a business. Have your hand on the times and how your business is doing is critical for growth and success. I started doing the Annual Reviews in 2019 after reading an eBook from the Ultimate Bundles Productivity Bundle. In that review, I decided 2020 was going to be a year of growth, then in 2020 I decided 2021 would be the year of authority.

From the beginning I felt like it was important to move Techie Mamma from being a hobby to a business with courses, digital products, multiple content streams, income streams and more! Starting Techie Mamma as an outlet of one mom writing her experiences was for sure something I never thought would grow like it did into a full business. Do you find yourself in the same situation?

Annual Review Worksheet

The Year Review will guide you in looking at the past year, your accomplishments and challenges, and then looking to the future with your dreams and aspirations!

It's Time to Review 2024

As the blog and business grows another year older, I am looking back at 2021 at all the efforts I made to grow and looking forward to 2022 and my new goals going forward.

I love doing this reflection and process for my business and myself but possibly even more powerful is to do this process as a family and together come up with its things to change.

Year Review: Looking Back

The new year comes along and everyone talks about planning and setting goals. It is a good habit but looking back and reflecting on the previous year is just as important as it can help you understand successes and challenges and just how much can happen in a year. By learning from the past you can plan your future in a way that you don’t repeat the same patterns and feel more in control of your own life.

To review the past year, go through the calendar week by week or month by month. Write down any important events, family gatherings, and projects. Make sure to include both the positive and the negative.

Once you start this practice year after year, you can consider not just the previous year but all years before and take it as a fuller blogging and business journey. Up until 2019 I had JetPack installed on my site. I decided to remove it because it was just a bit of a heavy plugin. As my blog and my knowledge matures, I know know that Google Analytics is the best resource for stats, and encourage everyone to setup GA as soon as they start their blog. This year, I also created a new infographic. I do believe my design skills have improved.

Techie Mamma Stats

Overall Users

I started the Techie Mamma blog in November 2016.

  • 2016 - 119 Visitors
  • 2017 - 701 Visitors
  • 2018 - 817 Visitors
  • 2019 - 4490 Visitors
    Jetpack Statistics
YearUsers
2016186
2017835
20181,642
20194,804
202014,235
202187,800

Statistics from Google Analytics

Traffic Mediums

MediumPercentage
Organic25.9%
Referral8.5%
Social4.1%

Statistics from Google Analytics

Social Traffic

SocialPercentage
Twitter & YouTube3.3%
Pinterest55.1%
Facebook39.9%

Statistics from Google Analytics

Traffic by Location

LocationPercentage
US60%
Canada5%
UK4%

Statistics from Google Analytics

Content, Content, Content

Content is something that I intentionally focused on this past year. Not just on the blog as posts but also in creation of courses, eBooks, and printables. Many digital products grew from 0 and a few in 2019 and 2020 to several in 2021. I did not worry so much about the blog posts and was not as consistent with adding content although I still got a fair amount of organic traffic, even a significant increase.

YearPostsCourseseBooksPrintables
201975100
20201132219
20211344334

Total Number of Content Pieces

With the overall goal of authority, I wanted to make sure that I was showing myself as an expert in as many places as I could. I presented in 10 different summits or conferences and also contributed to several bundles, including big players like BC Stack and Ultimate Bundles The Genius Blogger's Toolkit.

ConvertKit Growth Chart from January 2021 - December 2021

My list continued to grow a fair amount in 2021. Contributions to various bundles aided the growth and I steadily passed the 3,000 subscriber mark. I started the year with a little over 1,000 subscribers and ended the year with about 3,100 subscribers. A nice increase of over 2,000 subscribers!

Social media and YouTube in general also grew but I did not focus on this greatly. More than outside services of social media, I wanted to build my own memberships, courses, and more. I created by the end of 2021 three different membership offerings and although they have not been promoted a lot, I have nearly 30 members in my DIY Mompreneur Mastermind, and several more in my Mompreneur Powered By WordPress membership. The DIY Mompreneur Academy still needs some attention, but with no promotion, it is not surprising.

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As far as finances, this year my focus was to diversify and bring in an income via many income streams. As far as recurring income, my memberships bring in a fair amount every month. Second, I continued to limit the number of larger freelance projects and focus more on the recurring memberships. Finally, this year I was accepted into the SHE Media Partner Network, which has helped my ad revenue and with the help of ThriveCart, I have several digital products for sale. Lastly, my affiliate sales have grown and partners are more diverse than before. I also opened towards the end of 2021, an Etsy store to bring my planners and printables to a new audience. In 2022, I am also looking to publish more items on Amazon with their KDP program.

Year Review: Reflection

Following along with the worksheet, next we reflect on the past year. Did you achieve any new dreams? What accomplishment are you most proud of? Any unfinished business or things that still need resolution? What brings you joy and excitement and also what could you have done differently? Think about new people you have met, risks and challenges faced, and the times when fear held you back. Lastly, reflect on things you want to learn in the new year.

In 2021, I focused more on building authority, with this I participated in summits and WordCamps, and contributed to various bundles. All these things expanded my reach and my audience. Video work increased, not necessarily published on YouTube, but in private for my Mastermind, which was started in April of this past year. I started the Mastermind as a solution for Mompreneurs, who can not connect necessarily at specific times and so brought my community into a video first environment. The tools were discontinued but the Mastermind continues to grow and flourish.

I had the goal of being featured on more podcasts and possibly starting my own. This did not happen as planned unfortunately as things took different directions with other opportunities. This past year, the most influential experience was not directly related to the blog or Mompreneurs, but at the same time was incredibly important. I wrote a book!! I was one of 12 co-authors for The Rising Sisterhood Book, the second in a series. This experience, one being an author of a printed book, and second working with several other authors and a movement to coordinate the book, was truly noteworthy in both my business career and personal dreams and visions. With this experience, I have more energy and passion to help moms everywhere become Mompreneurs, and gain financial freedom, while still raising their kiddos and living the life they want.

I am so thankful for this year of authority! Last year, I wanted Techie Mamma to grow in authority. Next year, this will continue and the net can be cast even farther. With the DIY Mompreneur Mastermind, moms all over the world can connect, grow their business, and move towards living the life they want.

Now it is your turn what are your responses to the questions above? You have great things to contribute, take the time to think of the past year and look forward to this year and what you want to do.

Year Review: Planning the Year to Come

Now it is time for looking at the year to come. Plan your goals, visions for the future, and more. Think about your principles that are important in your life and match each one with some focused SMART goals. Areas can include health, work/business, relationships, and many others such as financial, spiritual, and maybe travel. Identify what is crucial for you and your family, and then what motivates you to accomplish your goals.

Year Review: Block Schedule

One thing learned from 2020 and the pandemic is just how much can be overturned in such a short amount of time. We went from what we considered normal, possibly child-care, school, and more, to having to wear so many more hats. Two years later, the virus is still around, and with every new variant things become tense again. I hope to not have to homeschool as I did before but want to have the flexibility for when things have to change.

One of the most challenging things of a Mompreneur life, I believe, will be finding the flexibility and peacefulness of being a mom and also running your own business. I do not believe in pure balance, as things will naturally flux at various times. I do think though that the two can co-exist in harmony and can even compliment each other. Block scheduling and batching is something that I often recommend to others and has helped a lot in the past.

The final step in the Annual Review, is to come up with a phrase that defines the year based on your goals and reflections.

The word for the year 2022 is build.

Maybe it is the final days of the Mom Life Toolbox, or just that it is basic, but build resonates for this year. I want to build community, build connections, build wealth, and recognize that I can build the life I want.

I also like a quote that I think will be on the forefront this year. Acknowledging the I have the responsibility and ability to change the outcome.

If Opportunity Doesn’t Knock, Build A Door.-Milton Berle

Annual Review Worksheet

The Year Review will guide you in looking at the past year, your accomplishments and challenges, and then looking to the future with your dreams and aspirations!

It's Time to Review 2024

Further Reading, Tools, and Resources

2021 Year In Review
This year, 2021, was for sure not a repeat of 2020, the most chaotic, and scary year we have experienced in recent human history, but the pandemic did not just disappear. Techie Mamma grew in its authority in 2021, and I am overall pleased with the results.
Saving Time & Increasing Productivity Inside Your Home-Based Business
Building your own home based business from the ground up is never easy, and there’s a lot at stake each and every day when you ‘clock in’ and set to work.
5 Tips on Implementing a Contingent Workforce Strategy Successfully
To help you protect your business and your investments, here are a few ideas on how you can manage your contingent workforce strategy successfully.
How to Make Your Small Business More Productive
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Mentoring Could Improve Your Productivity By A Massive 80 Percent
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That Nagging Feeling Called Procrastination
Avoiding tasks you should do is known as procrastination. Most mompreneurs and small business owners think that procrastination is a bad thing. You might believe that, too. But procrastination is actually a valuable warning signal.
2020 Year In Review
As the single most chaotic, scary, and full of turmoil year I have experienced not just as a Mompreneur but also as a human, this is not going to be a year we forget! Despite it all Techie Mamma managed to grow a bit, and I am pleased with the results.
Four Tips On Sparking Creativity
Sometimes businesses are born from a sudden ‘Eureka!’ moment—but you can’t depend on random flashes of genius. Creative pros keep their ideas flowing day in, day out. The same strategies they use can help in all kinds of situations.
Do These Things On Your Smartphone While Kids Play
📅First published June 05, 2020 at https://techiemamma.com/do-these-things-on-your-smartphone-while-kids-play/ When you buy through links on our site, we may earn a small commission at no additional cost to you. As an Amazon Affiliate I earn from qualifying purchases. I only recommend products and services that I think will help
2019 Year In Review
This year, I am looking back at 2019 at all the efforts I made to make my site legitimate and looking forward to 2020 and my new goals going forward.
Top 10 Tasks to Give a Virtual Assistant
Is your business ready for the next level but you just don’t find the time to tackle it? There are just too many tasks to handle. A virtual assistant will help you wade through the information to find the systems and processes that work best for you to tackle your task list.
Getting Proposals Done in Dubsado
Proposals are a very important part of a service-based industry. Dubsado makes the process of creating customized proposals so much easier.
Finding Organization in Chaos: Productivity Course
Are you running from thing to thing trying to get all the things done? It is time to get the chaos organized! Take Kristine’s course and feel more in balance with yourself, your family, and your blog.
Demystifying Dubsado - The CRM for Mompreneurs
When you are a Mompreneur or solopreneur, something that can wear a lot of hats in software is important to keep everything efficient. Dubsado is a tool that does this and it might just be the last CRM you need as a mompreneur.
10 Reasons Why Techie Mamma ❤️ Dubsado
📅First published March 1, 2019 at https://techiemamma.com/10-reasons-why-techie-mamma/ When you buy through links on our site, we may earn a small commission at no additional cost to you. As an Amazon Affiliate I earn from qualifying purchases. I only recommend products and services that I think will help

Offers

Setting SMART Goals Checklist
Are you ready to make this year your most productive one yet? This SMART Goals Checklist is designed to help you focus on achieving the goals that truly matter to you. By utilizing a Setting SMART Goals Checklist, you can effectively plan, monitor, assess, and enhance the clarity, motivation, and accountability of your
Procrastination Workbook
Workbook to Beat Procrastination Once and For All Workbook with Writing Prompts to Help You Figure Out Why You Procrastinate & Tools to Help Work Through It. These files are: Print Ready - 8.5x11″ Your files will be available to download once payment is confirmed. Print at home, use digitally, or have it printed a
Goal Setting Toolbox
Are you ready to make this year your most productive one yet? This Goal Setting Toolbox is designed to help you focus on achieving the goals that truly matter to you. This toolbox will have you effectively planning, monitoring, assessing, and enhancing the clarity, motivation, and accountability of your goals throughou
Mompreneur Sprint Workbook
One Goal at a Time for Twelve Weeks The secret to achieving your biggest goal can be as simple as working on it in short, focused sprints for a few weeks at a time! This planner will take you step by step to achieving your big goal! Your goals should be big enough that they can cause you to stretch but not so large th
Annual Review Worksheet
One of the best practices in life and business is to review the past and move forward to the future with new ideas and new goals. We see this every year in the idea of new years resolutions, but the practice of reviewing the past is often not part of it. This worksheet helps do both. The Annual Review Worksheet, steps
Smartphone Capable Checklist
This cheatsheet has ten various tasks that can be done on your phone while watching the kiddos play or waiting for curbside groceries. Simply print, cut, and put in a jar, then randomly pick a slip. These files are: Print Ready - 8.5x11″ Your files will be available to download once payment is confirmed. Print at hom
Mastering Mompreneur Productivity
As an Mompreneur it can feel like you are juggling so many things, kids, home life, and the business. Knowing how to prioritize things, deal with the unexpected, schedule and plan, and go with the flow is just about as important as anything else. From mastering mindset to automating and working smarter, not harder, thi