🔒 Traffic & Growth Strategies | Content, Social & Visibility

Are you Making these Top 5 Major Marketing Errors?

A strong marketing campaign connects you with the right people and gets them talking. If engagement feels low, you may be making these common mistakes.

Cousett

01 Jun 2021 — 9 min read

Photo by GlassesShop / Unsplash

📅

First published June 1, 2021 at https://techiemamma.com/are-you-making-these-top-5-major-marketing-errors/

When you buy through links on our site, we may earn a small commission at no additional cost to you. As an Amazon Affiliate I earn from qualifying purchases. I only recommend products and services that I think will help you on your Mompreneur journey and all opinions expressed here are our own. You can read my full disclaimer here.

Not Doing Research

If you skip out on research, then this is a major error. Market research will save you time, energy and money. On top of this, it will help you to predict the promotions that you should be running. If you want to know how your customers are going to respond to your marketing efforts, then you have to do your due diligence. You also need to develop multiple offers and price packages. This will help you to see how your potential customers react to every option.

Not Having a Good Business Focus

Brand positioning is a huge part of creating a space for your company. It will also help you to stand out from the competition. Strategic marketing will help you to develop a good amount of momentum, and this means that every time you push a new product, you can then build on the previous one. Many companies market their product individually and they do not give much thought as to how their brand is being perceived. If you want to avoid this error, you have to make sure that you are using positioning strategies so you can influence how your customers see you.

SmartStack Hive

Choose The Plan For You & Your Business

Your go-to productivity hive for mastering the tech, systems, and automations that keep your business buzzing without overwhelm. In SmartStack Hive, we stack the smartest tools, workflows, and strategies so you can work less, flow more, and scale confidently.

✨ Buzz into SmartStack Hive today — stack smart, soar higher!

Become a Member

Not having a USP

Your USP is otherwise known as your Unique Selling Proposition. It’s a statement that helps you to stand apart from your competition. It also helps you to focus on the benefits of your products in a way that no other product does. So, think about it, are you solving problems that nobody else is? Are you selling luxury items for a low price? It may be that you use sustainable materials during your product creation. Either way, you need to make sure that you use your USP and that you make it the foundation of every marketing decision you make.

Not Capturing Repeat Customers

Focusing on attracting new customers exclusively and missing out on the revenue you have created is a major error that you won’t want to make. New customer acquisition is super important, but it isn’t as profitable as getting returning customers. Studies have shown that selling a product to a new customer costs five times as much when compared to selling a product to a returning customer. A repeat customer won’t have as many barriers to overcome when they buy through you either.